US
Sports Management Inc. (“USSM”) and IEP Sports and
Leisure (“IEP S&L”), as part of football's new
‘ World Series ' , will together present China's most
prestigious four-team international football tournament
to be played in the City of Shanghai in the years 2006,
2007 and 2008.
The exciting
prospect three world renowned club sides Manchester
City, Kashima Antlers and Atletico Mardid competing
against the top Chinese Super League club Shanghai Shenhua
, will provide a festival of football in the prestigious
Shanghai Hong Kou Stadium.
The tournament
will see two double-header evenings of international
football action and will use IEP S&L ' s own innovative
points scoring system to decide its champion, making
for a most exciting sporting occasion.
It will be
both a national and international television spectacle
with a potential audience reach of hundreds of millions
and will be supported by a major pre-event advertising
campaign and numerous promotional opportunities.
IEP
S&L
Chairman. Stuart Webb said “Peter Chen of US Sports
Management Inc, our Chinese partner, has excelled
in promoting Shanghai as a world class sporting venue,
and as football continues to boom around the world
major clubs seek to participate in our ‘World Series'
and see it as a great opportunity to enhance their
club brand particularly in the emerging markets of
Asia.” Based on USSM's new Shanghai International
Football Tournament and IEP's prestigious Amsterdam
Tournament, which has been successfully promoted
annually for many years, the ‘World Series' has continued
to expand globally and will stage tournaments in
Japan, North America, Dubai and South Africa during
2007 and 2008. |
